Creative IP
Learn from Japan,
all under one roof.
A one-stop overseas learning service for corporate clients: program consulting, resource sourcing & development, itinerary planning, on-the-ground coordination, visiting-speaker lectures and follow-up project advisory, all under one roof.
Learn More
ABOUT US
About Yitang (一堂)
New ideas, new technologies and new retail scenarios keep emerging, and the consumption upgrade now reaches every corner of Chinese business.
The consumption upgrade Japan went through in the 1980s is playing out in the Chinese-speaking world today. As a refined, mature service economy, Japan has a great deal to teach today's Chinese enterprises. Yet Japan's distinctive island business culture and the language barrier leave most companies with no way to reach its truly outstanding case studies and experts.
Yitang knows both sides. We are the bridge between them.
As a service brand of Tokyo-based KEEE Inc., Yitang draws on its home-ground advantage and a strong first-hand Japanese business network to bring Chinese enterprises the best learning content and partnership opportunities.
Expert program consulting
Strong Japanese business network
Flexible pre-trip planning
Reliable on-the-ground execution
Yitang Services · Outbound
Custom Japan Business Tours, Study Trips & Team Building
Expert lectures and exchanges, company visits, retail field studies, cultural experiences and networking dinners combine to give you a first-hand view of Japan's industry frontier, fresh inspiration and new business opportunities.
Our team designs the most in-depth, best-matched program, then handles itinerary planning and on-the-ground coordination. Business study tours, corporate learning trips, team building: we deliver them efficiently and reliably.
Study Tour Themes
-
Retail
Retail
The consumption upgrade has opened a search for new retail business models.
Japan's brick-and-mortar retail matured early: from the mid-1970s its formats began to segment and specialise.
A consumer-first focus on experience and emotion gave rise to “lifestyle proposal” stores such as MUJI, Tsutaya Books and LOFT, a rich reference for any physical retailer in transition.
Japan Retail Study Tour What the program gives you:
Popular- Exchanges with senior executives of Japan's benchmark retailers, learning from their success stories;
- Courses by retail-industry experts on the big-picture drivers behind Japanese retail;
- Field visits to stores and shopping districts to experience Japan's most innovative retail and consumer formats;
- A networking dinner with Japanese and Japan-based Chinese business leaders to uncover new partnerships.
-
-
Creative IP
Creative Industries & IP
Japan's creative industries are a calling card for its economy, and the IP they export holds an unshakeable position across Asia and the world.
With Chinese creative industries booming as never before, go to the heart of Japan's creative scene for inspiration and business opportunities.
Japan Creative IP Study Tour What the program gives you:
Popular- Exchanges with leading creative companies on IP incubation, content creation and business-model innovation;
- Expert roundtables on IP creation, operating models, branding and organisation, plus Japan's policies for taking creative content global;
- Visits to landmark creative venues to see what Japan's pop-culture industry can teach you;
- A networking dinner with Japanese and Japan-based Chinese business leaders to uncover new partnerships.
-
-
Consumer Goods
Consumer Goods
Japanese household goods and drugstore cosmetics fit the consumption upgrade perfectly: well designed, highly functional and great value. Their “small but beautiful” character wins over young consumers.
For consumer-goods companies asking how to upgrade a product line or build a hit product, Japan, a consumer superpower, offers lessons from every angle.
Japan Consumer Goods Study Tour What the program gives you:
- Exchanges with Japan's classic consumer-goods companies on product design, management philosophy and user-experience improvement;
- Visits to hit Japanese brands to study concept building, packaging, sales strategy and growth models;
- Expert courses on product development and brand building, so you can spot the next wave and put the lessons straight to work;
- A networking dinner with Japanese and Japan-based Chinese business leaders to uncover new partnerships.
-
-
Food & Fresh
Food Service
Japan's food-service industry leads Asia. From global restaurant chains to century-old family businesses, each has its own management philosophy and cultural depth. Fine category segmentation, superb service, professionally managed ingredient supply chains and constant innovation in brands and formats set the industry apart.
The consumption upgrade is bringing Chinese food-service businesses unprecedented opportunities and challenges.
Japan Food Service Study Tour What the program gives you:
- Visits to major restaurant groups to learn lean management, model upgrades and format transformation;
- Visits to hugely popular specialty restaurants to see how a brand concept is built and how small formats succeed;
- A tour of a major chain's central kitchen to study Japan's food logistics and ingredient management;
- A networking dinner with Japanese and Japan-based Chinese business leaders to uncover new partnerships.
-
-
Century-Old Firms
Century-Old Companies
Japan is the world capital of long-lived companies: 25,321 are over 100 years old and 21 are over 1,000. Of all companies worldwide founded more than 200 years ago, 56% are Japanese.
From global names like Toyota and Sony to century-old family firms in food, sake, crafts and the arts, Japan is the best reference there is on grooming the next generation and keeping a business evergreen.
Japan Century-Old Companies Study Tour What the program gives you:
- Expert courses on corporate longevity: how Japanese family businesses outlast the proverbial third generation;
- Visits to Japan's world-class corporations to uncover their management secrets;
- Visits to century-old artisan firms and their family successors to see how heirs are groomed and culture is passed on;
- A networking dinner with Japanese and Japan-based Chinese business leaders to uncover new partnerships.
-
Yitang Services · Inbound
Japanese Expert Speakers, Delivered to You
Beyond study tours in Japan, Yitang invites and arranges for Japanese mentors to travel to you for keynote talks and lectures: leaders from the benchmark companies that rode the waves of retail, consumer goods and creative content, each with its own recipe for success.
We bring the business leaders who built these legends to inspire your executives. Without leaving home, your team gets face-to-face time with Japan's top business mentors, learns from classic Japanese cases and comes away with fresh business ideas.
Service Details
Yitang Services · Agency
Collaborate with Japanese Designers & Artists
Yitang has first-hand access to Japan's design talent. Alongside our own in-house design capability, we work with a wide circle of outstanding Japanese designers across every field, built on close, trusted relationships.
If you want to work with Japanese designers or artists on branding, graphic design, industrial and product design, architecture and interiors, or illustration, get in touch.
Service DetailsCASE STUDY
Past Projects
Our clients are mainly Chinese internet companies, retailers, incubators and education providers. We have delivered one-stop Japan study tours for Tencent, DiDi, Nestlé, Xiaofanzhuo and many more.
Business Visits & Exchanges
Japanese Cultural Experiences
A Japan Study Tour Built for Your Company
Your team wants to visit Japan: retail, consumer goods, creative IP, food service, tourism, architecture...
You want inspiration and potential partners...
What is worth seeing in Japan right now? Which companies and experts matter?
How should the program be designed? Who handles the logistics?
......
Yitang handles it all with one professional, fast and efficient service
Talk to Our DirectorWeChat
Talk to Our Director
To plan a tour, request information or ask any question,
reach Yitang’s director directly:
Ms. Qian
WeChat ID [onefilp]
Our Clients
Yitang works B2B, providing corporate clients with one-stop Japan learning programs and Japan business consulting
What Clients Say
In the Media
Yitang's events have been covered and syndicated by these Chinese and Japanese media outlets
Contact Yitang
Tokyo Office, Japan
Shinjuku 1-36-2 3F, Shinjuku-ku, Tokyo
Email: qian@keee.jp
(Mon-Fri 9:30-17:30 JST)
Talk to Our DirectorWeChat
Talk to Our Director
To plan a tour, request information or ask any question,
reach Yitang’s director directly:
Ms. Qian
WeChat ID [onefilp]
WeChat Official Account
Follow Yitang on WeChat for the latest from Japanese industry.
You can also search for the account ID [一堂JAPAN]